Workshops Committee Programs Management Training Series Library Leadership Ohio
Build The Better Future: How Leaders Effectively Market Their Libraries
Wednesday, June 02, 2004
9:30:00 AM - 3:30:00 PM

Cleveland State University
Rhodes Tower/Room 808

22nd & Euclid, Cleveland

$50 CAMLS Members
$60 Affiliate Members
$75 Non-members
Free for guests/speakers

Veggie Available

Deadline: Wednesday, May 26, 2004
Limit: 30
Registered Now: 17
Contact Hours: 5

Fee includes materials and lunch

No matter how effective you have been at satisfying the needs of your community in the past, your customers need new library services to meet the challenges of their changing world! How can you become a genius at anticipating these changes and helping build the better future for your community? The foundation of a successful library is leadership: risk, influence, and marketing for the better future. Marketing is your most effective tool, but it is more than promotion. It really means awareness and response: Awareness of your customer and responding to their needs with new services and promoting the library to the community. So where do you start?

This program is a videoconference

Course Content

    The morning program is about Everyday Leadership: The Foundations of the Better Future. Topics include:
  • How much time can you spend at the leadership level?
  • What are the details of leadership inside and outside your library?
  • What might need to change in order for you to be a more effective leader?

    The afternoon program is about Marketing As If Your Library Depended On It.

  • What questions can you ask to discover your customers' goals?
  • How can you balance the needs of different kinds of customers?
  • How can marketing be everybody's job?
Audience: Management
Pat Wagner ,Pattern Research

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