Workshops Committee Programs Management Training Series Library Leadership Ohio
Blogging For Professionals
Wednesday, April 07, 2022
9:30:00 AM - 1:00:00 PM

Shaker Heights Public Library

16500 Van Aken Blvd., Shaker Heights, OH


$40 CAMLS Members
$48 Affiliate Members
$80 Non-members
Free for guests/speakers

Deadline: Wednesday, March 31, 2022
Limit: 30
Registered Now: 9
Contact Hours: 3

Fee includes refreshments and materials

Blogging is a phenomenon that has exploded onto the Internet scene. It's all about using this Internet tool to build customer loyalty. With blogging you are communicating with your customers in a personal way, thus helping them feel more like your partners. You're also building tremendous credibility among your prospects and the trade press.

In this workshop you will discuss the pro's and con's of using blogging as a marketing tool. You'll learn about the mechanics and the practice and hear about a successful case study.

Course Content

  • You will learn how to decide if it's right for your organization
  • Who should blog
  • Who reads them
  • How to get started
  • Why you should bother
Audience: Anyone who wants to apply this powerful new tool to their library.
Barbara Payne is a writer/marketing consultant who helps companies be their best in all their communications. Her tagline reads: “Find your True Voice…and grow your business”™ Her list of credentials in sales and marketing is long, and she’s authored a significant number of articles in trade, professional and news journals, including Crain’s and CrainTech, their online publication. Since 1981, in industries as diverse as software, trucking, business training and automotive, she’s been helping companies make sales goals, get more market share, and improve customer service. But her greatest love is writing, and she has the most fun writing for the web. That’s mostly what she’s been doing for clients across the U.S. and in Canada ever since the Internet became a hot tool for business. From winning national Crystal Communicator Awards herself to writing applications that help clients win prestigious awards, Barbara’s passion is serving her clients with excellence. Visit Barbara on the web at And while you’re out there, take a look at her business blog: Questions? Email her at [email protected], Or you can reach her the old-fashioned way, by phone, at 440.646.0041.

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