Survival Marketing Skills for Libraries

Date & Time
Thursday, April 30
9:00 a.m. - 4:00 p.m.
Registration begins at 8:45 a.m.

Cuyahoga County Public Library
Administration Building
2111 Snow Road
Parma, Ohio
$50 CAMLS libraries
$70 Non-library staff from member's organizations
$95 Non-members
Fee includes materials and coffee
Deadline: Thursday, April 23
Limit: 70

Designed to provide an overview of the many components of public relations, this workshop will show you how successful marketing and an organizational commitment to excellent public relations practice can literally save your library in today's competitive information marketplace.

The emphasis in this seminar is on trainee involvement. Through the use of group discussions, exercises, real-life examples and planning time to put these principles into action, you will leave with the motivation, skills and knowledge to change the way you communicate information to the general public and the community leaders. The final hour of the program will be a talk table for public relations professionals to discuss the practical issues involved in marketing libraries.

Patrick Donadio is a national trainer, consultant, speaker and coach. For more than a decade, he has empowered audiences at international, national and state conferences and has trained thousands of individuals from corporations and associations in a vast array of industries. Patrick has guided organizations and their managers with powerful presentations and one-on-one business communications coaching. From the boardroom to the classroom, he helps people increase profitability, cultivate relationships, and enhance their effectiveness.
Intended Audience
Library directors, trustees, administrators, branch managers and department supervisors interested in involving the entire organization in successful public relations design; public relations directors and staff.
  • Help your library compete with other organizations offering information and bibliographic services

  • Build public and financial support for your library by using effective marketing communication tools

  • Learn techniques that will improve your marketing communication skills and develop specific approaches you can implement back on the job
    Course Content
    • Marketing Communications Inventory (to rate you're your current skills)

    • 5 step system to communicate with IMPACT

    • Using target marketing to niche your library as "The Information" Expert

    • The power of the media to build expertise

    • Top 5 hit lists to build community/customer relationships

    • Marketing Communications tips to get and keep community partnerships/customers

    • Developing an Action Plan to implement your skills