E-marketing Strategies for Library Web Sites
Date & Time
Tuesday, May 22, 2001
9 AM-1 PM
Location
Cuyahoga County Public Library
Administration Building
2111 Snow Road Parma, Ohio
Registration
$35 CAMLS Members
$40 Affiliate libraries
$55 Non-members

Fee includes breakfast and materials

Deadline: Tuesday, May 15, 2001
Limit: 50
When it comes to promoting your library’s services, it’s time for everyone to get on the same page - your library’s Web page. Directors, Public Relations staff and Technology coordinators are invited to come to this special program designed to demonstrate how cutting-edge technologies and the latest strategies from the corporate and political e-marketing world can be used to transform your Web page into a powerful marketing and communication tool.
 
Intended Audience
Libraries are encouraged to send a team consisting of idea people— public relations professionals and public service staff; decision makers—directors and administrators; and those who make it all happen—technology personnel.
 
Benefit to Participants
  • Learn marketing strategies to attract and retain users
  • Find out the best ways to promote library services online
  • Discover and transfer techniques from political e-marketing to enhance your levy and bond campaigns
 Course Content
  • E-marketing plans
  • Overview of e-marketing strategies and how they can be put to use for your library’s benefit
  • Overview of technologies being employed for Web site enhancement
  • In Practice: Cleveland Public Library update on the success of its database-driven Web site
Presenter
Mike Connell, New Media Communications
Mike Connell established New Media Communications in 1994. He now serves as president and chief executive of the Cleveland-based, high-tech marketing firm that has emerged as a leader in political Internet strategy and Web site development.

Tracey Strobel, Web site coordinator, Cleveland Public Library